EA Promotes "Origin" as Austin Studio Expands
Electronic Arts has been laying out its latest strategy in a recent series of calls and announcements. Joystiq quoted the company's CEO in regards to the current three-point plan:
For fiscal 2012 and beyond, the three pillars of EA's business growth are IP: "building roughly twelve franchises into year-round businesses across a range of platforms, packaged goods, and digital," Platform, "building a solid ecosystem for leveraging our content and services, focusing on our own platform, Origin, while supporting our retail partners," and, finally, Talent: "investing in our creative and engineering talent to drive and maintain our IP across multiple platforms from console to social and PC to mobile."The company is also significantly boosting its Austin presence in the coming years. BioWare Austin's office will be growing by approximately 30 people in the next year, and this could eventually grow to 300 people working on a variety of EA projects.
EA Sports COO Daryl Holt told Joystiq "I think we'll probably start this first year somewhere around 30-35, just to get the team up and moving, just so they can start building features and working on HD platform development." He said the team could grow "exponentially, however we want," into new IP and "live services." EA has yet to decide which franchises to put the new Austin team onto.
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