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Electronic Arts has announced another return for a classic franchise -- sort of! A Chinese development house, NetDragon, has licensed the 'Dungeon Keeper' IP for an upcoming MMO to be launched in Asia. While this alone has a slight connection to Origin history (OSI handled press and support for the original Dungeon Keeper), it has an even greater implication for the future: Electronic Arts is now willing to license classic IPs to outside developers. So - get right on Wing Commander 7, plucky Eastern European developers! The full press release is available here.
HONG KONG, Dec 01, 2008 /PRNewswire-Asia-FirstCall via COMTEX/ -- NetDragon Websoft Inc., a leading game developer and operator in the People's Republic of China announced a new licensing agreement with Electronic Arts Inc. on the development of the Group's first 3D massively multi-player online role playing game (MMORPG) based on Electronic Arts' "Dungeon Keeper(TM)" line of games -- including themes, characters and other game content. As part of this agreement, NetDragon will develop the game and obtains the exclusive license to operate and distribute Dungeon Keeper Online throughout the Greater China region, including Hong Kong, Taiwan and Macau.

"We are delighted to enter into an agreement with EA in the development of our first 3D MMORPG. Our partnership with this internationally renowned game developer is proof of our capabilities in game operations and development as well as a reflection of our market reputation," said Mr. Liu Dejian, Chairman and Executive Director of NetDragon. "Capitalizing our strength to create a strong gaming experience, powerful operating platform and unmatched expertise within China's online game market, we are confident that Dungeon Keeper Online will not only become successful in the Greater China region but also achieve remarkable results overseas."

Jon Niermann, President of EA Asia Pacific said, "The partnership marks a significant milestone for EA as it will enhance our intellectual property and extend our product reach throughout the Greater China region. It will also further enhance our intellectual property with differentiated, high-quality games, particularly in the field of MMORPGs."


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