Electronic Arts has just announced that they will soon be partnering with Marvel Comics to launch a new fighting game franchise featuring Marvel characters versus original EA super heroes. The game will probably end up along the same lines as Marvel vs Capcom or Capcom vs SNK which have been fairly popular over the last couple years. That just leaves the question: what exactly is an EA hero?
This is a tremendous opportunity for EA to create new characters for fighting games that can be exploited through our global merchandise licensing machine to fuel sales in many other product categories.
How's that for business language? Apparently upcoming Marvel comics will introduce the new EA characters that will appear in the fighting game. I just keep imagining Hobbes in a mask, cape and tights fighting Superman. You can find the announcement here.