Here's an interesting article at CNN.com, titled Gamers Looking to Hit the Jackpot Online.
EA.com, majority owned by No. 1 independent game developer Electronic Arts, has about 200,000 players on its role-playing game called Ultima Online. EA.com's next move is to offer online spinoffs of its hottest-selling PC and console brands, charging monthly fees. Sport games will be available online early next year, followed by an online thriller called Majestic and The Sims, in which gamers create characters they control.