Electronic Arts On XBox Live Marketplace
GameSpot is reporting on a new wave of downloadable content for Electronic Arts' Godfather for the XBox 360. The items available for purchase mark a first for the service: in-game money is now available to buy via the XBox Live Marketplace. For example, $100,000 in Godfather cash will cost 75 points or about $0.94. Similar to Tiger Woods cheats released last week, a variety of unlockable game content is also available for purchase, although much of it can be obtained for free with some time and effort. This has caused a small uproar online, but people continue to buy up game enhancement devices and cheat code books in stores for the same purpose. GameSpot recently conducted an interview with EA's vice president of online commerce to get the company's thoughts on future downloadables. To get a look at the different items available, a new Marketplace Website has also been created to highlight Electronic Arts' Live lineup.
GameSpot: Can you explain the current mindset that EA Sports has going into downloadable content?Chip Lange: Sure. The mindset is we love it. We're all big fans of it. We're all huge users of the Marketplace and are excited about the type of creative offerings and opportunities it brings for us to be able to get new stuff to customers to keep the game experience fresh and exciting over the life of the product. So if there's a key message here, it's EA Sports and EA are embracing this whole method of distribution of content to customers. And the pipeline's starting to open up.
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