The World Says Goodbye to Digital Anvil Share on Facebook Share on Twitter Update ID

Digital Anvil's closure is a case study in the standard internet formula for gaming news. The secret equation is as follows: reworded press release + funny title = gold! We have here exactly what venture capitalists pay the Gamespots and the IGNs of this world millions of dollars for: eleven articles, all identical in content but featuring slightly different words and, here's the kicker, a variety of unique titles -- most of which are attempts to make a pun from Digital Anvil's name.

GameStop: Digital Anvil Melted Down
IGN: Hammer Falls on Digital Anvil
Joystiq: MS Brings Hammer Down On Digital Anvil
GameDaily: Microsoft Drops the Hammer on Digital Anvil
Voodoo Extreme: RIP Digital Anvil
XBox Circle: Digital Anvil Is No More
Pro-G: Digital Anvil Staff Redeployed
Playfuls: Microsoft Kills Digital Anvil
CVG: Microsoft Drops Digital Anvil
Gamasutra: Microsoft Confirms Closure Of Digital Anvil
1Up: Digital Anvil Shuts Down
What happens when you don't follow the script? Ferrago's article, Digital Anvil Disbanded, embellishes the press release by featuring such exciting non-facts as relocating Microsoft's headquarters to Washington DC, leaving Chris Roberts' in charge of overseeing the company to this day and crediting DA with having published "Loose Cannons."

Recent Updates


Follow or Contact Us

All Wings Considered

Episode 37 - Back to Gemini!
Archived video streams

Forums: Recent Posts

  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

Current Poll

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Where to Buy

WCPedia: Recent Contributions

  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

Site Staff