EA Continues To Assimilate And Expand

Hot on the heels of their latest quarterly profit announcement, Electronic Arts has announced two strategic partnerings this week. First up, EA is fully acquiring Criterion Software, which is currently finishing up Burnout 3 and developing the latest version of Renderware. The Renderware tools are used by a variety of companies to create games, and EA will now be in charge of licensing this technology to other companies. Over 500 games have used Criterion's tools to some extent in the past.

EA is also entering a publishing deal with Crytek, creator of the popular Far Cry game. Together they will create an all new PC game in the near future.