Promote THIS

Someone was kind enough to mail me this advertisement for Wing Commander which was sent to theaters interested in showing the film. The funny thing, however, is the instructions on the back... read them below.

Promotional Possibilities

Tie-ins: Wing Commander is based on the very popular CD ROM game by Origin and book by Harper Collins Publishing.

Tie in with your local electronic game store to cross promote the movie and the game. Offer the store one-sheets sniped with your playdate information to help create a Wing Commander display. Ask the store to offer a discount on the Wing Commander game when customers present the store with a Wing Commander ticket stub from your theatre. Take your tie-in one step further and offer a discount on concession items when patrons purchase a Wing Commander ticket and present their receipt from your tie-in partner.

Tie in with your local bookstore to cross promote the movie and the book. Offer the store one-sheets sniped with your playdate information to help create a Wing Commander display. Ask the store to offer a discount on the Wing Commander book when customers present the store with a Wing Commander ticket stub from your theatre. Take your tie-in one step further and offer a discount on concession items when patrons purchase a Wing Commander ticket and present their receipt from your tie-in partner.

In-theatre: Decorate your lobby with Wing Commander one-sheets. Ask your tie-in partners to donate Wing Commander CD ROM games and books for display in your lobby. Hold a drawing opening night for a Wing Commander prize package including a one-sheet, CD ROM game and book.

Use old computer equipment and other high tech items to simulate a spaceship command center. Have theater staff dress up in Wing Commander type uniforms complete with space helmets.

Set up computer stations in your lobby on opening night loaded with the Wing Commander CD ROM game. Hold a Wing Commander game-off. Give prizes donated from your tie-in partners to the champions.