Bandit LOAF
Long Live the Confederation!
I have given this matter a lot of thought. Obviously, we can take it apart every which way - I can take five clips from the thing and praise them to high heaven... or I could take the same five and explain why they're permanently ruining Star Trek, my childhood and the entire world. So I'll say this: I think one of the great things we can take away from Enterprise (the show) is Doctor Phlox's absolutely underappreciated catchphrase -- Optimism, Captain!
My conclusion is: the major problem with the trailer is the opening 'car scene'. I understand the point, to force a reaction from Bond audiences... but the whole thing is poorly done. There's a "TV version" of the trailer posted now which omits the car... and that simple change is a vast improvement. I don't know if the scene belongs in the film, but I can tell you for damn sure that it doesn't belong in the trailer. It was clearly slapped on, to the point of detracting from the rest of the thing. It breaks the narrative in a bunch of strange ways... from the police officer robot sounding just like the narrator (Pike? And note that you can tell this wasn't the 'for us' trailer by the fact that we don't have Nimoy doing the voiceover) to how it confusingly duplicates the opening (Kid Kirk is in a car being chased by motorcycles... and then he's immediately a teenager on a motorcycle in a similar setting revealing the Enterprise? I will bet everything I own that the trailer was supposed to begin there before someone decided late in the process that it needed a Cloverfield-style gimmick.)
In spite of that, I would not worry that this is an action movie instead of a Star Trek movie. Remember: the whole project went all the way from conception to post-production with plans for a December, 2008 release. That is, the same unopposed winter Holiday slot that has been home to every Star Trek in recent memory. The move to the highly competetive 'summer action movie' position came after the thing was already made. It's possible that Mr. Abrams turned in a huge action movie instead of a story designed to reinvigorate Star Trek and that some on-the-ball executive realized this and changed their plans... but my guess is that it all came down to accounting. They saw how much they'd spent on this film and how much the similarly risky-concept Iron Man made last summer. As a result we get the fun action movie trailer (and advertising campaign), regardless of what's in the actual movie (a quick jaunt through YouTube will prove that you can package a movie trailer to any audience, regardless of a film's actual content).
Anyway - I do have my criticisms, but I also feel very strongly that horrible fans have hurt Star Trek greatly in the last several years. Now we have four zillion angry jerks raging about every tiny detail... when what their actual problem is is that they just don't know everything six months before the thing comes out. Is it different and weird and a little scary for those of us who have become accustomed to our particular view of Star Trek? Sure, maybe (regardless of Abrams' assurance that he's not altering the continuity - and spoiler suport this!)... but my God, how can Star Trek fans have a problem with a *strange new world*? Risk... is... our business! Your Honor, Starfleet was founded to seek out new life - well, there it sits!
Okay, okay, I'll stop. But you get the point. At some point we went from nitpicking for fun to nitpicking FOR SERIOUS and it hurt everybody. Lets back away from that, in so much as we can... and try and enjoy everything this movie brings about for us, good or bad.
My conclusion is: the major problem with the trailer is the opening 'car scene'. I understand the point, to force a reaction from Bond audiences... but the whole thing is poorly done. There's a "TV version" of the trailer posted now which omits the car... and that simple change is a vast improvement. I don't know if the scene belongs in the film, but I can tell you for damn sure that it doesn't belong in the trailer. It was clearly slapped on, to the point of detracting from the rest of the thing. It breaks the narrative in a bunch of strange ways... from the police officer robot sounding just like the narrator (Pike? And note that you can tell this wasn't the 'for us' trailer by the fact that we don't have Nimoy doing the voiceover) to how it confusingly duplicates the opening (Kid Kirk is in a car being chased by motorcycles... and then he's immediately a teenager on a motorcycle in a similar setting revealing the Enterprise? I will bet everything I own that the trailer was supposed to begin there before someone decided late in the process that it needed a Cloverfield-style gimmick.)
In spite of that, I would not worry that this is an action movie instead of a Star Trek movie. Remember: the whole project went all the way from conception to post-production with plans for a December, 2008 release. That is, the same unopposed winter Holiday slot that has been home to every Star Trek in recent memory. The move to the highly competetive 'summer action movie' position came after the thing was already made. It's possible that Mr. Abrams turned in a huge action movie instead of a story designed to reinvigorate Star Trek and that some on-the-ball executive realized this and changed their plans... but my guess is that it all came down to accounting. They saw how much they'd spent on this film and how much the similarly risky-concept Iron Man made last summer. As a result we get the fun action movie trailer (and advertising campaign), regardless of what's in the actual movie (a quick jaunt through YouTube will prove that you can package a movie trailer to any audience, regardless of a film's actual content).
Anyway - I do have my criticisms, but I also feel very strongly that horrible fans have hurt Star Trek greatly in the last several years. Now we have four zillion angry jerks raging about every tiny detail... when what their actual problem is is that they just don't know everything six months before the thing comes out. Is it different and weird and a little scary for those of us who have become accustomed to our particular view of Star Trek? Sure, maybe (regardless of Abrams' assurance that he's not altering the continuity - and spoiler suport this!)... but my God, how can Star Trek fans have a problem with a *strange new world*? Risk... is... our business! Your Honor, Starfleet was founded to seek out new life - well, there it sits!
Okay, okay, I'll stop. But you get the point. At some point we went from nitpicking for fun to nitpicking FOR SERIOUS and it hurt everybody. Lets back away from that, in so much as we can... and try and enjoy everything this movie brings about for us, good or bad.