In germany, doner kebab stands have outranked every fast food chain, and there are no doner kebab chains. You know why, because all chains here are expansive and serve crap. Pizza Hut for example. If you take the mony you pay for one slice of pizza to go, and the calculate what you would have payed for the whole pizza, you can see that you could take the same money, go to an restaurant, eat your pizza there and have some drink and a salat too. McD's it's the same. yet, they are not this expansive but the food they serve can only be described as tastless, sterile and small... I guess the reason for this that in large parts of europe it is enough to spread some "american-like-atmosphere" to serve fastfood. you don't have to serve quality...